RUBINO is Seeds of Hope is a project whose mission is to raise funds to fight addiction. Whether it is alcohol, gambling, drugs, sex, food or others, addiction is a taboo subject that we hear little about. The pandemic has certainly exacerbated the issues related to these addictions and it seemed more important than ever to try to make a difference and open up the conversation on the subject. Whether it's a friend or family member, we all know someone who suffers from addiction. This small gesture can make a concrete difference in the life of someone and their loved ones. 100% of profits will be donated to 3 direct aid organizations each year. The chosen organizations are listed at the bottom of the page.

More specifically, an amount of $15.25 per bag will be given to the organizations that have been chosen. All funds raised will be used to help people who cannot afford the services offered by these centers. Additionally, all administrative, handling, marketing, etc. expenses are incurred. related to the project are assumed by Rubino and are not deducted from sales revenue. Finally, Café Brossard generously provides the bags of coffee on sale at their cost price.